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Marketing Roundup: BabyAndMom Addresses Pain Points and Eliminates Infertility Ignorance in Thailand

Marketing & trends07 Nov 2025 05:00 GMT+7

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Marketing Roundup: BabyAndMom Addresses Pain Points and Eliminates Infertility Ignorance in Thailand

Mrs. Natcha Loychusak, also known as Teacher Koi, a science teacher and founder of BabyAndMom.co.th, said that from her direct experience with infertility, she understands the pain points faced by those struggling to conceive. While many assume having children is easy, for infertile couples it is far from simple, involving both physical and emotional challenges. Some undergo multiple IVF attempts without success.

With this understanding, Teacher Koi has seriously studied research and shared scientifically based knowledge about preparing for pregnancy. She also shares her personal experience with infertility treatment, international fertility research findings, and holistic health care approaches, helping infertile individuals properly and appropriately prepare themselves.

She stands alongside women facing similar situations, in her roles as a mother, an infertile woman, and a companion. This commitment has made Teacher Koi and BabyAndMom pioneers in urging Thai society to seriously focus on proper pre-pregnancy preparation.


However, a common reason many infertile couples do not succeed is a lack of knowledge about how to prepare for pregnancy properly. The key factors are: 1) disciplined health care and 2) nutrition for pregnancy preparation. Both significantly affect the chance of success, whether conceiving naturally or preparing for infertility treatment.

Therefore, preparing for pregnancy is essential to ensure when undergoing infertility treatment, the body has a strong foundation, increasing the chance of success compared to seeing a doctor with an unprepared body. Meanwhile, some couples have successfully conceived naturally after improving health and adjusting nutrition appropriately.


Recently, we launched educational programs about infertility, including "Teacher Koi Meets Doctors," where she discusses various infertility issues with experts to address common questions, including knowledge on new infertility treatments and technologies. Another program, "Research Talk," summarizes international research on infertility and fertility-enhancing nutrition in an easy-to-understand way for practical application.

Mrs. Natcha added that BabyAndMom's primary goal is to eradicate ignorance about infertility in Thai society by providing knowledge on pregnancy preparation and updating information on fertility from research and new technologies. Many infertile people still need accurate preparation knowledge, which is the vital foundation for having children and improves chances of conception.

Moreover, this knowledge helps reduce stress and anxiety and transforms the pressure of trying into a journey guided by scientifically based understanding. The value BabyAndMom receives is the happiness of giving and the joy of participating in creating new life for families awaiting children.


New Product Launch King’s Stella, Thailand’s first air freshener spray brand under King’s Stella Group Co., Ltd., has created a new phenomenon in the fragrance industry. They held a launch event for the new King’s Stella Feel the Bloom collection, collaborating with renowned Thai artist give.me.museums. The initiative bridges online and offline experiences through art and scents that evoke emotions, allowing consumers to try, feel, and discover fragrances that reflect their identities. The brand aims to advance Thai products onto the global stage with the concept "This is My New Thai."

Mr. Chutipon Kittikesomsak, CEO of King’s Stella Group Co., Ltd., said that with over 63 years of experience, the company adheres to its vision, "Empowering Family Lovers." They develop products using the concept "Innovative Solution for Families" to address daily life challenges while driving economic, social, and environmental values.

The company continuously develops products and social activities to reaffirm its identity as a Thai brand closely associated with Thai families, targeting sustainable growth. Plans include achieving Net Zero by 2050 and cutting carbon emissions by 30% by 2750. This reflects King’s Stella’s vision to grow internationally based on sustainability in both business and environmental aspects.


Giving Back with Fulfillment Mr. Pongsapan Prapasirilak, Corporate Communications Manager of Viriyah Insurance Public Company Limited, led the Viriyah Volunteers in the 10th annual "Happiness in Giving... Caring for the Elderly" event under the "Fulfilled and Happy Travel in Thailand" theme at Ancient City. They brought elderly members from the Bangkok 57 Elderly Club on a trip to experience Thai history and culture across different eras, recreated through exquisite architecture and art at the outdoor museum in Ancient City, Samut Prakan. Additionally, the elderly group and volunteers jointly paid homage and conducted merit-making ceremonies in remembrance of Her Majesty Queen Sirikit, the Queen Mother, at Ancient City.


New Promotion Major Cineplex Group Public Company Limited, Thailand’s leading lifestyle entertainment business, continues to enhance complete entertainment experiences. Recently, they partnered with Suntory PepsiCo Beverage (Thailand) Limited, the manufacturer and distributor of Suntory and PepsiCo brands in Thailand, to offer the year-end special 7UP Strawberry Lemon Surprise Set combo promotion. It combines delicious, refreshing flavors and exclusive premium items in one set for movie lovers and soft drink fans.