WeTV, a leading Asian entertainment streaming platform, is pushing the market with its C-Content Ecosystem strategy to keep viewers engaged through six flagship content pillars: C-Series featuring high-budget S and S+ level dramas, C-Mini Series with concise and digestible storylines, C-Anime increasing quality Chinese animation targeting male viewers, C-Variety showcasing fresh variety shows with top Chinese artists, C-Shorts offering the latest trending vertical Chinese series, and C-Experience enhancing diverse engagement through O2O activities both in-app and on-ground.
The platform opens opportunities for collaboration with various brand partners. These six content pillars aim to cater to diverse viewer lifestyles and to strengthen WeTV's community base, reinforcing its image as Thailand’s number one Chinese content (C-Content) leader.
Mr. Natthaporn Rungkajornklin WeTV Thailand’s manager stated, “WeTV has successfully revived the Chinese content trend in Thailand since 2019, highlighted by the Chinese series ‘The Untamed,’ which generated over 10 billion views on Tencent Video and consistently ranked as the number one popular series on WeTV.
Moreover, it became one of WeTV’s top 5 all-time favorite series, trending as Thailand’s number one topic on Twitter for three consecutive days during its broadcast, and also held fan meetings in Thailand.
Another success is the survival variety show ‘CHUANG’ which sparked interest in the C-Pop scene in Thailand. This Tencent Video idol survival program has been presented continuously on WeTV since 2018. Particularly, CHUANG 2020 received overwhelming viewer response, with a total watch time exceeding 175 million minutes during its season.
Additionally, the #CHUANG2020final rapidly trended as Thailand’s number one topic on Twitter within an hour after airing. Chinese anime is also a popular content segment on WeTV, with ‘Soul Land’ Season 1 (Thai dubbed) holding the highest viewership record on WeTV Thailand and continuously attracting new viewers.
Mr. Natthaporn added, “With over six years of experience in the Thai market, WeTV focuses closely on user preferences for diverse content, especially Chinese content, which is WeTV’s flagship.
We found that while long-form Chinese series are the top favorite among female users, mini-series popularity continues to grow, with VIP purchases for mini-series increasing by 150%. Chinese anime is particularly popular among male users, comprising up to 50% of viewers.
Other Chinese content genres have about 30% male viewers on average. Based on these insights, we have crafted a comprehensive market strategy to reaffirm our leadership in Chinese content through the C-Content Ecosystem, consisting of six flagship content pillars targeting users across Gen X, Y, and Z aged 18 to 54, aiming to keep viewers continuously engaged on WeTV.”
C-Content Ecosystem’s Six Flagship Content Pillars to Retain Viewers on WeTV
- C-Series focuses on high-quality, big-budget S and S+ level dramas, often adapted from famous novels and starring well-known Chinese artists. The lineup includes diverse and popular genres such as contemporary, romance, drama, historical, detective, fantasy, and immortal tales favored by Chinese drama fans.
- C-Mini Series offers concise, easily digestible mini-series across various genres, with plans to continuously add new titles to keep viewers engaged and maintain momentum for C-Content on WeTV.
- C-Anime increases premium Chinese animation targeting mainly male viewers. Most are Tencent Video productions available exclusively on WeTV.
- C-Variety features Chinese variety shows starring top-tier Chinese actors to maintain their fan communities and foster a strong connection with the platform.
- C-Shorts expands vertical Chinese series, a growing segment catering to the trending preference for short, vertical-format content, offering a new feature that encourages continuous viewer engagement on the platform.
- C-Experience employs in-app features like Flying Comment and Send Love to create ongoing engagement, complemented by O2O (online to on-ground) events such as fan meetings, exclusive live interviews via official channels, and brand collaborations to provide intimate experiences for fans.
“Building a C-Content Ecosystem covering every segment—from diverse online content formats to memorable on-ground experiences—is the company’s commitment to delivering comprehensive entertainment for Thai users.
By 2026, the company plans to boost C-Experience to strengthen WeTV’s community alongside developing C-Shorts to meet market trends and changing viewer behavior, targeting over 700 Chinese content titles spanning series, mini-series, vertical series, variety shows, and anime. All these efforts underscore our strategy to affirm WeTV’s confidence and status as Thailand’s top Chinese content platform sustainably,” concluded Mr. Natthaporn.
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