" Lamyai Haithongkham " or " Supansa Vechakama " is a name that the Northeastern indie Luk Thung music scene must remember. She is not just a singer famous for hit songs but a phenomenon who transformed her life from a street vendor girl to a golden-queue artist commanding fees in the hundreds of thousands and a key contributor to massive revenues for her record label.
The turning point that changed her life
Lamyai's path began with hardship in childhood; she had to help her family by selling goods around restaurants and lived frugally. However, her singing talent started to shine when she was chosen to represent her school in a singing contest.
The major breakthrough that launched her nationwide fame was the song "Phu Sao Kha Lo," released in 2017. With its catchy molam rhythm, lyrics that resonate with the younger generation, and a distinctive image marked by powerful singing, dancing, and fully committed stage performances, this song instantly went viral.
"Phu Sao Kha Lo" amassed overwhelming views, surpassing 400 million, creating a phenomenon where indie Luk Thung music could reach audiences across the entire country.
Additionally, Lamyai's hot dance moves and bold fashion style became her trademark, quickly making the name Lamyai Haithongkham widely discussed.
Why Lamyai has a packed schedule and high performance fees
Following the success of "Phu Sao Kha Lo," Lamyai Haithongkham became a golden-queue singer with bookings spanning over a year. This success did not come from a single hit but from multiple key factors.
- Her live performances are fully loaded and worth the cost. Lamyai and her dancers are renowned for energetic shows filled with powerful dancing, quality live singing, and excellent audience entertainment, making organizers feel their investment of hundreds of thousands of baht per show is justified.
- Beyond "Phu Sao Kha Lo," Lamyai has continued to release numerous hit singles such as "Deaw Deang Dang," "Jai Si Phe," and "Sig Nik," along with collaborations with well-known artists across genres, keeping her consistently in the spotlight.
- She has adapted and evolved her image. Although initially criticized for her attire and dance moves, she has developed a more polished, professional image while maintaining her friendly connection with fans.
- Lamyai's team effectively uses various platforms, including TikTok, to promote her songs and live clips, enabling her to reach a broad fanbase and maintain popularity among youth.
Thanks to her hard work, dedication to performance, and sustained popularity, Lamyai Haithongkham's schedule stays booked far into the future, and her singing alone brings in monthly earnings in the tens of millions of baht.
Lamyai Haithongkham is not only a successful singer but also a symbol of resilience, proving that talent, dedication, and perseverance can elevate someone from hardship to becoming one of the most in-demand indie Luk Thung superstars in the country. Her success inspires and proves the power of modern molam music to truly captivate Thai audiences across all ages and genders.
Who do you want to be the "Luk Thung-Molam Artist of the Year 2025"?
Those with outstanding work who have become phenomena across the entertainment industry are competing for the "Luk Thung-Molam Artist of the Year 2025" award for the "Thairath Best of the Year 2025."
You can vote at https://www.thairath.co.th/campaign/vote/selection
Click to read“Entertainment News Today”
