Thai music takes a significant step forward! Tero Music, a leading Thai record label and copyright management company under Tero Entertainment, announced an exclusive global cooperation agreement with Warner Chappell Music Thailand (WCM Thailand), a copyright management branch of Warner Music Group. This collaboration marks a major milestone in promoting Thai musical culture to global audiences.
Through this partnership, WCM Thailand will manage and oversee the copyrights of Tero Music’s songs in international markets by utilizing Warner Chappell Music’s network spanning over 40 countries worldwide. This creates fresh opportunities to sync Thai songs in movies, series, advertisements, and major global projects, expanding Thai artists’ recognition internationally. Beyond copyright management, the collaboration includes developing Thai artists and songwriters by enabling them to work alongside world-class producers and songwriters from Warner Chappell Music via workshops and songwriting camps to elevate production standards for global markets.
Over the years, Tero Music has solidified its presence in the Thai music market with a vast catalog and diverse quality artists such as Slot Machine, the internationally renowned alternative rock band; Ben Chalatit, a powerful vocal diva; and Bedroom Audio, a talented rock band known for hits like “Rak Mue Song,” “Kot Mai Dai,” “Mai Bok Thoe,” and “Phleng Thi Thoe Mai Fang,” collectively boasting over 900 million views on YouTube. Additionally, rising stars such as FrenchW, The Young Wolf, SUNDAY NIGHTS, MOLON, AernAver, and Chilax showcase the rich diversity and talent of today’s Thai music scene. With a clear strategy to discover and nurture new artists combined with Tero Entertainment’s strong media network—including TV, radio, online platforms, concerts, and ticketing services through Thaiticketmajor—Tero Music has become a key player in the Thai music industry.
Paul Manasthavorn, General Manager of Tero Music Co., Ltd., shared his thoughts...
“We are truly honored to partner with Warner Chappell Music Thailand, part of a global music copyright management company and a visionary ally in pushing Thai music onto the international stage. This partnership is a crucial step to expand Tero Music’s catalog into overseas markets through Warner Chappell Music’s network, covering performance rights, song syncing, and opportunities to collaborate with world-class artists. Furthermore, our artists and songwriters will gain invaluable experience participating in songwriting camps alongside professional composers and producers from Warner Chappell Music, enhancing their skills and creating works that truly resonate with global audiences.”
Jacqueline Chong, Managing Director for ASEAN at Warner Chappell Music, stated...
“We are delighted to collaborate with Tero Music to explore and promote Thai music culture. Tero is a strong brand with many talented songwriters. Their commitment to artistic excellence and innovation makes them stand out. We see Thai music gaining popularity globally, with growing fan bases in Latin America, the UK, the US, and across Asia. Thai artists have proudly performed at global music festivals. We are very excited to work with Paul and his team to support their efforts and introduce Thai songwriters to the world.”
This partnership represents a clear and significant advance for the Thai music industry into the global music business. It is not only a cultural exchange but also opens opportunities for Thai artists to fully connect with the worldwide music industry's infrastructure at its full potential.
